The Role of Power and Incentives in Inducing Fake Reviews in the Tourism Industry
Abstract
As online reviews have become increasingly prevalent in recent years and their influence on consumers’ purchasing decisions has grown exponentially, some companies have begun to ask people to write fake reviews about their businesses or their competitors while offering compensation in return. This process has drawn the attention of regulators because it knowingly misleads consumers. This article reports on two studies that looked at the effect...
Paper Details
Title
The Role of Power and Incentives in Inducing Fake Reviews in the Tourism Industry
Published Date
Nov 17, 2016
Journal
Volume
56
Issue
8
Pages
975 - 987
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Notes
History