BRAND AWARENESS AND CONSUMER PREFERENCES AMONG RURAL CONSUMERS

Published: Jan 1, 2013
Abstract
In today’s global market, brand awareness plays an important role in sales turnover of a company because it helps the brand to stand out from the others in competitive market. FMCG sector is very important in Indian economy. People spend a major portion of their income on FMCG. In recent years rural market has acquired significance and attract the attention of marketers as 68.84% population of India resides in 6,38,000 villages. Earlier rural...
Paper Details
Title
BRAND AWARENESS AND CONSUMER PREFERENCES AMONG RURAL CONSUMERS
Published Date
Jan 1, 2013
Journal
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