International entrepreneurial orientation and regional expansion

Volume: 29, Issue: 1-2, Pages: 4 - 26
Published: Nov 17, 2016
Abstract
This study examines how behavioral elements of international entrepreneurial orientation (i.e. product innovativeness, risk-taking, proactiveness, competitive aggressiveness, and autonomy) increase variability in scope of regional market expansion, and the international marketing channel management conditions under which this occurs. Results from an empirical study in a developing market show that not all behavioral elements of international...
Paper Details
Title
International entrepreneurial orientation and regional expansion
Published Date
Nov 17, 2016
Volume
29
Issue
1-2
Pages
4 - 26
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