Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation

Volume: 26, Issue: 3, Pages: 527 - 543
Published: Jun 1, 2017
Abstract
null null Research on international entrepreneurship field is still in its infancy, where innovation is particularly emphasized in the pursuit of opportunities. The literature exhibits considerable gaps related to how newly born international firms, known as born globals, can overcome their asset-constrained conditions to enhance performance. In this regard, numerous scholars have proposed controversial arguments, such as that born global should...
Paper Details
Title
Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation
Published Date
Jun 1, 2017
Volume
26
Issue
3
Pages
527 - 543
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