Message Design and Audience Engagement with Tobacco Prevention Posts on Social Media
Abstract
Understanding the appropriate medium to communicate health promotion messages is vital for improving personal and societal health. As increasingly more people utilize social media for health information, public health practitioners use these platforms to engage an existing audience in health promotion messages. In this study, the relational framing theory was used as a lens for studying how message framing may influence social media audience...
Paper Details
Title
Message Design and Audience Engagement with Tobacco Prevention Posts on Social Media
Published Date
Jun 1, 2018
Journal
Volume
33
Issue
3
Pages
668 - 672
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Notes
History