Does Food Advertising Influence People’s Food Preferences?

Pages: 147 - 187
Published: Jan 1, 2016
Abstract
This chapter critically reviews empirical evidence concerning the influences of food advertising on consumers’ food preferences. The focus, again, is placed on what is known about how advertising can affect children’s developing food choices. Although parents exert the greatest initial influences over children’s diet, before they start school children begin to develop an initial awareness of brand names and associate these with foods they like...
Paper Details
Title
Does Food Advertising Influence People’s Food Preferences?
Published Date
Jan 1, 2016
Journal
Pages
147 - 187
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