Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs, and Media Multitasking Behavior

This study investigates the reason that young people multitask with multiple media. This study extends uses and gratification (U&G) theory by adding arousal theory to explain the mediated relationships among sensation seeking, needs for media use, and media multitasking behavior, thus, synthesizing previous studies that have supported the direct effect models. This project is based on an online survey of 938 valid respondents from four...