Atmosphere of Online Retailing Quality Dimensions and Development of Young Generation Customers Loyalty-An Empirical Study of China

Volume: 8, Issue: 5, Pages: 67 - 82
Published: May 31, 2015
Abstract
This paper develops a theoretical framework to examine the relationship between e-tail quality dimensions, customer satisfaction and loyalty. Data from a survey of 415 online consumers were used to test the research model. Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) were conducted to demonstrate the reliability and validity of the measurement model, and the Structural Equation Modeling (SEM) technique was used to...
Paper Details
Title
Atmosphere of Online Retailing Quality Dimensions and Development of Young Generation Customers Loyalty-An Empirical Study of China
Published Date
May 31, 2015
Volume
8
Issue
5
Pages
67 - 82
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