Innovativeness as an Unintended Outcome of Franchising: Insights from Restaurant Chains
Abstract
A growing trend in improving innovation outcomes is to go outside the firm's boundaries. One mechanism by which firms extend organizational boundaries is through franchising their channels. Yet, the effects of franchising on innovation outcomes have been overlooked in the literature. We propose that a firm's emphasis on franchising will affect its organizational innovativeness, conceptualized as product and process innovativeness, independently...
Paper Details
Title
Innovativeness as an Unintended Outcome of Franchising: Insights from Restaurant Chains
Published Date
Nov 2, 2016
Journal
Volume
48
Issue
6
Pages
1164 - 1197
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