Desensitisation to cigarette package graphic health warnings: a cohort comparison between London and Singapore

Objectives

We compared 2 sociocultural cohorts with different duration of exposure to graphic health warning labels (GHWL), to investigate a possible desensitisation to their use. We further studied how a differing awareness and emotional impact of smoking-associated risks could be used to prevent this.

Setting

Structured interviews of patients from the general respiratory department were undertaken between 2012 and 2013 in 2...