Original paper
The effect of information on beef husbandry systems on consumers’ preferences and willingness to pay
Abstract
This paper evaluates communication treatments and price differentiation for beef raised organically and in conventional animal husbandry production systems. Data were obtained from a choice experiment, assessing animal husbandry, organic or conventional production and price, with 676 consumers in six grocery stores in three different German cities. When choosing beef, participants exhibited a high preference for enhanced husbandry conditions and...
Paper Details
Title
The effect of information on beef husbandry systems on consumers’ preferences and willingness to pay
Published Date
Feb 1, 2017
Journal
Volume
124
Pages
9 - 14
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Notes
History