I virtually try it … I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions

Volume: 40, Pages: 279 - 286
Published: Jan 1, 2018
Abstract
E-commerce has important advantages compared to traditional shopping (e.g. time, choice, price) but offers only a partial view of the shopping environment. For example, the lack of physical apprehension is a major disadvantage of online purchasing. To create a shopping environment close to reality, some companies now propose Virtual Fitting Rooms (VFR1) on their websites. This research aims to highlight the effects of an online VFR on consumer's...
Paper Details
Title
I virtually try it … I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions
Published Date
Jan 1, 2018
Volume
40
Pages
279 - 286
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