Consumer preferences regarding country of origin for multiple meat products
Abstract
Despite the growing use of country of origin (CoO) information and labels on food, the extent to which consumers really value this information is unclear. In an effort to understand this issue we present results of a hypothetical discrete choice experiment examining consumer willingness-to-pay for CoO information about meat and meat products. Our results reveal that CoO information is positively valued for all the food products we consider....
Paper Details
Title
Consumer preferences regarding country of origin for multiple meat products
Published Date
Oct 1, 2016
Journal
Volume
64
Pages
49 - 62
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