Consumer behavior in social commerce: A literature review
Abstract
The emergence of social commerce has brought substantial changes to both businesses and consumers. Hence, understanding consumer behavior in the context of social commerce has become critical for companies that aim to better influence consumers and harness the power of their social ties. Given that research on this issue is new and largely fragmented, it will be theoretically important to evaluate what has been studied and derive meaningful...
Paper Details
Title
Consumer behavior in social commerce: A literature review
Published Date
Jun 1, 2016
Journal
Volume
86
Pages
95 - 108
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Notes
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