Eight social media challenges for marketing managers

Volume: 20, Issue: 2, Pages: 73 - 80
Published: Sep 1, 2016
Abstract
null null Consumers increasingly use social media for a variety of consumption-related tasks such as complaining about a brand or sharing purchase experiences. Social media growth represents an opportunity for business based on information sharing, but also complicates the work of marketing managers who need to be ready to deal with current issues in this field. This article highlights eight areas within social media marketing that create...
Paper Details
Title
Eight social media challenges for marketing managers
Published Date
Sep 1, 2016
Volume
20
Issue
2
Pages
73 - 80
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