Taste Engineering: An Extended Consumer Model of Cultural Competence Constitution
Abstract
Since industrialization, both beauty and refinement have been highlighted in many consumer markets, including home decoration, clothing, and fine foods and beverages. Consumers whose habitus resonates with these markets often formulate the goal of developing aesthetic expertise in them; they learn complex systems of taste evaluation to judge their aesthetic experiences. Extant research shows these systems’ effects on many aspects of consumer...
Paper Details
Title
Taste Engineering: An Extended Consumer Model of Cultural Competence Constitution
Published Date
Sep 11, 2016
Journal
Volume
43
Issue
5
Pages
726 - 746
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