The effect of task-technology fit on purchase intention: The moderating role of perceived risks

Volume: 20, Issue: 11, Pages: 1418 - 1438
Published: May 10, 2016
Abstract
Electronic commerce to date has experienced rapid growth, and online purchases have become very popular among online consumers. To successfully attract online consumers and benefit from doing so, e-tail product providers should learn about consumers’ purchase intention, its antecedents, and moderators. This study proposes a research model of purchase intention using perceived performance risk and perceived privacy risk as moderators based on a...
Paper Details
Title
The effect of task-technology fit on purchase intention: The moderating role of perceived risks
Published Date
May 10, 2016
Volume
20
Issue
11
Pages
1418 - 1438
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.