Stakeholder-based Brand Equity Affecting Marketing Performance
Abstract
The establishment of the ASEAN Economic Community (AEC) in 2015 is a major milestone in the regional economic integration agenda in ASEAN, offering opportunities in the form of a huge market of US$2.6 trillion and over 622 million people. A vital role of private universities is expected to grow increasingly. Private universities must self-improve for the establishment of the AEC, to keep up with up to date and changing environment. Nowadays, a...
Paper Details
Title
Stakeholder-based Brand Equity Affecting Marketing Performance
Published Date
Jul 1, 2016
Volume
4
Issue
7
Pages
332 - 338
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Notes
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