Essays on web site interface design and emotions felt by customers during online shopping episodes
Published: Jan 1, 2005
Abstract
Online retailers want to build convivial Web sites that will incite visitors to explore them, to purchase the products they offer and to develop loyalty towards them. An extraordinary amount of design guidelines has been produced in recent years in order to attain this goal. While most of them are user-oriented, very few focus on shoppers' emotions even though we know that shoppers' emotional states affect consumption behaviors. This research...
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History