Leveraging Processing to Understand Linguistic Cues, Power and Persuasion

Pages: 199 - 220
Published: Jan 1, 2015
Abstract
In a persuasion context, how something is said can influence perceptions of power and subsequent information processing just as much as what is said. Here we focus predominantly on the ways in which various linguistic cues and styles (e.g. rhetorical questions, linguistic extremity) can impact persuasion attempts. Using common dual- and multi-process models as a guide, we examine how linguistic cues and the associated power dynamic serve...
Paper Details
Title
Leveraging Processing to Understand Linguistic Cues, Power and Persuasion
Published Date
Jan 1, 2015
Journal
Pages
199 - 220
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