Cultural Marketing for Asian Tourism into Australia

Published on Jan 1, 2015
· DOI :10.1007/978-3-319-17383-2_109
Yvette Reisinger38
Estimated H-index: 38
(Monash University),
Lindsay Turner4
Estimated H-index: 4
(VU: Victoria University, Australia)
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Abstract
The purpose of this paper is to present the results of an empirical analysis of cross-cultural models. These models have been developed to determine which cultural differences between Asian tourists and Australian hosts are potential predictors of Asian tourist satisfaction with cross-cultural tourist-host contact
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