A Big Data Approach to Assessing the Impact of Social Norms: Reporting One’s Exercise to a Social Media Audience
Abstract
Assessing the impact of an individual’s social network on an individual is difficult without administering a large number of surveys. Online social networks with built-in data collection circumvent this problem. The data collected by an exercise-focused social media website and mobile app allowed the estimation of the effect of both the behavior of the social network and the size of that network on the behavior of individual service users...
Paper Details
Title
A Big Data Approach to Assessing the Impact of Social Norms: Reporting One’s Exercise to a Social Media Audience
Published Date
Jul 5, 2016
Journal
Volume
46
Issue
2
Pages
236 - 249
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