Salient Choice Criteria for Selecting Marketing as an Academic Major: A Factor Analytic Approach

Published on Jan 1, 2016
· DOI :10.1007/978-3-319-16934-7_41
John H. Summey7
Estimated H-index: 7
(SIU: Southern Illinois University Carbondale)
Sources
Abstract
This research identified salient choice criteria and developed an instrument for measuring student perceptions of marketing as an academic major. The analysis identified the factor dimensions of freedom, growth and significance as being important in students’ choice decisions. MANOVA analysis examined differences in perceptions of freshmen and sophomore students.
📖 Papers frequently viewed together
32 Citations
2009
1 Author (Heather Semper)
1 Citations
108 Citations
References2
Newest
#1Fred N. KerlingerH-Index: 8
#2Howard B. LeeH-Index: 1
First published in 1964, this text has set the standard for other texts in the field of behavioral research methodology. It emphasises the fundamentals of understanding how to solve a scientific research problem, focusing upon the relationship between the research problems and the design of the research. This edition has more examples from psychology, sociology, and education than the previous edition and places a greater emphasis on multivariate approaches and methods.
6,822 Citations
#1Wendell R. Smith (Marketing Science Institute)H-Index: 2
#2Blaine M. Cooke (United Airlines)H-Index: 1
on basic marketing problems, Smith and Cooke ask for research to guide marketing educators in relating education to job performance as well as evaluating curricula and teaching methods. They also point out that there is need to study the best means of identifying, attracting, and stimulating marketing people. Banks' commentary raises the question of education in marketing vs. education for marketing. He also seconds suggestions by Smith and Cooke that education in marketing may well be an effici...
5 CitationsSource
Cited By1
Newest
#1John H. Summey (SIU: Southern Illinois University Carbondale)H-Index: 7
#2Ronald D. Taylor (SIU: Southern Illinois University Carbondale)H-Index: 1
Last. Edith S. Summey (Marshall University)H-Index: 1
view all 4 authors...
A problem facing today’s business firms is attracting and retaining the better quality graduates. An important task, therefore, is to identify and make provision for those students’ career expectations. The findings in this research identify important career expectations and indicate that there are potentially important differences between females’ and males’ expectations.
Source