Online retail returns management: Integration within an omni-channel distribution context

Volume: 46, Pages: 584 - 605
Published: Jun 14, 2016
Abstract
Purpose – With the rapid growth of consumer sales being fulfilled through omni-channel retailing, the purpose of this paper is to explore the subsequent impact on the levels of consumer retail returns experienced through online sales and the emergent returns management strategies being affected by retailers in relation to network configuration and returns management processes. Design/methodology/approach – The authors uses a mixed methods...
Paper Details
Title
Online retail returns management: Integration within an omni-channel distribution context
Published Date
Jun 14, 2016
Volume
46
Pages
584 - 605
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