Retail logistics in the transition from multi-channel to omni-channel
Volume: 46, Issue: 6/7, Pages: 562 - 583
Published: Jul 4, 2016
Abstract
Purpose – Online retailing changes all retail systems significantly. The growing importance of online sales requires the creation of new fulfillment models. The purpose of this paper is to investigate how retailers develop from separate multi-channel (MC) to integrated omni-channel (OC) fulfillment. OC retailing has an integrated perspective, with seamless interactions between online and bricks-and-mortar channels. Design/methodology/approach –...
Paper Details
Title
Retail logistics in the transition from multi-channel to omni-channel
Published Date
Jul 4, 2016
Volume
46
Issue
6/7
Pages
562 - 583
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