Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond
Abstract
We examine why many consumers privately provide a public good by posting reviews in online forums. Previous literature on motivation has focused mostly on goods with time-invariant quality such as books or movies. There, the primary motivation may be to impact the choices of other consumers. However, in dynamic-quality environments such as restaurants or hotels, consumers may also be motivated by the possibility that their reviews will impact...
Paper Details
Title
Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond
Published Date
Jan 1, 2017
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