Perceived Variability, Category Size, and the Relative Effectiveness Of“Leading Brand” Versus “Best in Class” Comparative Advertising Claims

Published: Jan 1, 2007
Abstract
No abstract.
Paper Details
Title
Perceived Variability, Category Size, and the Relative Effectiveness Of“Leading Brand” Versus “Best in Class” Comparative Advertising Claims
Published Date
Jan 1, 2007
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