Reflections on customer-based brand equity: perspectives, progress, and priorities

Volume: 6, Issue: 1, Pages: 1 - 16
Published: May 20, 2016
Abstract
“Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,” published in the Journal of Marketing in 1993, was one of the early thought pieces and review papers on branding in the field. Written to be a comprehensive bridge between the theory and practice of branding, it has received a large number of citations and several awards through the years. Here, I look back at that article and provide some perspective as to how it was...
Paper Details
Title
Reflections on customer-based brand equity: perspectives, progress, and priorities
Published Date
May 20, 2016
Journal
Volume
6
Issue
1
Pages
1 - 16
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.