Prosocial Conformity
Volume: 42, Issue: 8, Pages: 1045 - 1062
Published: May 26, 2016
Abstract
Generosity is contagious: People imitate others' prosocial behaviors. However, research on such prosocial conformity focuses on cases in which people merely reproduce others' positive actions. Hence, we know little about the breadth of prosocial conformity. Can prosocial conformity cross behavior types or even jump from behavior to affect? Five studies address these questions. In Studies 1 to 3, participants decided how much to donate to...
Paper Details
Title
Prosocial Conformity
Published Date
May 26, 2016
Volume
42
Issue
8
Pages
1045 - 1062
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