The impact of co-creation implementation on the performance of small and medium manufacturers: an empirical study
Abstract
Purpose Co-creation is a form of collaboration to create joint values with participation of diverse interested parties. It has been introduced by large companies at an early stage and due to changes in management environment, the scope of its concept has been expanding to the SMM(Small and Medium Manufactures). The objective of this study is to examine the impact of Co-creation on SMM's non-financial and financial performance....
Paper Details
Title
The impact of co-creation implementation on the performance of small and medium manufacturers: an empirical study
Published Date
Dec 30, 2015
Volume
24
Issue
4
Pages
1 - 19
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