The Influence of Consumers' Emotions to the Degree of Satisfaction

Published: Jan 1, 2006
Abstract
The author points out that,in traditional service marketing research, customer's degree of satisfaction is thought to be a cognitive process.But the consumers' degree of satisfaction includes not only the cognitive factors but also the emotional factors.Without the emotional factors,will the consumer's behavioural reaction be fully explained.In modern service marketing research, more and more scholars are attaching attention to the influence of...
Paper Details
Title
The Influence of Consumers' Emotions to the Degree of Satisfaction
Published Date
Jan 1, 2006
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