On Consumers′ Social Interactions and Their Management Based on the Internet
Abstract
Consumers′ purchase decisions can be influenced by others′ opinions,and others′ actions.Recent advances in technology have significantly increased the importance of consumer social interactions as a market force.Also information technologies are creating increasing opportunities for firms to facilitate these two types of social interactions.Through introducing the connotation of observational learning and word of mouth,analyzing their different...
Paper Details
Title
On Consumers′ Social Interactions and Their Management Based on the Internet
Published Date
Jan 1, 2011
Journal
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