Interfering Mechanism in Consumption Privilege and Consumer-Brand Relationship

Consumption privilege is an inevitable outcome of marketing discrimination for target consumers by enterprises.Consumption privilege not only impacts the feelings of consumers of the enterprise's own brand,but also impacts consumers of the competing brands.Negative moods such as jealousy,injustice and regret,which are the psychological outcome of different social comparison modes,play a notable role in establishing,strengthening,stabilizing and...