A Research on the Selection of IT-Based Media in Organization Communication

Published: Jan 1, 2008
Abstract
As is known,media choice is an important research field in organizational communication.The correct media choice can increase the efficiency of the organizational communication.According to the characteristics of IT-based media,and based on the two perspectives of media choice theory: rational choice model and social influencing model,the paper puts forward the hypotheses about influencing factors of the media choice,and then testifies the...
Paper Details
Title
A Research on the Selection of IT-Based Media in Organization Communication
Published Date
Jan 1, 2008
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