The Mediating Effects of Key Variables between Basic Variables and Buying Behaviors
Abstract
How to build a new analytical paradigm of market segmentation relates to the choice of descriptive variables and marketing puzzles that exist in marketing practice as well as in marketing researches.Based on the model put forward by relevant scholars,the paper further elicits some key variables which are composed of main objective needs,target values,signal values and consumer resources from the descriptive variables,and makes a hypothesis that...
Paper Details
Title
The Mediating Effects of Key Variables between Basic Variables and Buying Behaviors
Published Date
Jan 1, 2010
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