The Integration of Corporate Responsibility into Business Strategy: Theoretical Perspectives and Empirical Evidence
Abstract
This paper explores the relationships between corporate responsibility and business strategy. Corporate (Social) Responsibility is defined as “the integration of social and environmental concerns into business operations and in the relationships with stakeholders” (European Commission, 2001). Business strategy is a largely accepted concept, widely studied in management literature: e.g. strategy denotes the deliberate choice of activities that...
Paper Details
Title
The Integration of Corporate Responsibility into Business Strategy: Theoretical Perspectives and Empirical Evidence
Published Date
Jan 1, 2006
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