Global perspectives on service

Published on Apr 30, 2013
James “Mick” Andzulis4
Estimated H-index: 4
Steve Baron32
Estimated H-index: 32
+ 39 AuthorsTing Yu5
Estimated H-index: 5
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3 Authors (Arthur Meidan, ..., Luiz Moutinho)
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1 Author (Tom Cannon)
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Cited By4
#1Sonal Purohit (Chandigarh University)H-Index: 1
#1Sonal Purohit (Chandigarh University)H-Index: 1
Last. Rikee MishraH-Index: 1
view all 3 authors...
Abstract The purpose of this study is to re-conceptualize the conventional marketing mix for Bottom of the Pyramid (BoP) markets and propose a revised framework by reorganizing the elements based on the customer perspective while retaining the principles of services marketing. Primary data was collected through a questionnaire with a sample size of 400 people from both urban and rural markets in the BoP. Findings indicate that the needs and perspective of the BoP members is distinct from the Mid...
1 CitationsSource
#2Antonella CaruH-Index: 16
This paper investigates organizational and territorial culture jointly, and recognizes them as the building blocks of service culture. In addition it aims at understanding how the interplay between the two constructs shapes different typologies of service culture. A theory building logic is followed and a grounded theory approach based on qualitative inquiry is adopted, drawing from in-depth interviews and using case vignettes to identify different service culture typologies. Findings show that ...
#1Javier Reynoso (Tec: Monterrey Institute of Technology and Higher Education)H-Index: 14
#2Ana Valdes (Tec: Monterrey Institute of Technology and Higher Education)H-Index: 1
Last. Karla Cabrera (Tec: Monterrey Institute of Technology and Higher Education)H-Index: 2
view all 3 authors...
Two-thirds of the world's population lives in poverty, a global problem that researchers from a wide variety of disciplines study. Yet there is a fundamental lack of service research pertaining to this huge segment of society, commonly known as the base of the pyramid. This segment offers a rich source of information that could help break new ground in service research, by exploring services in contexts in which its current concepts, models, theories, and generalizations might not apply the same...
16 CitationsSource
#1Heiko Gebauer (Eawag: Swiss Federal Institute of Aquatic Science and Technology)H-Index: 44
#2Javier Reynoso (Tec: Monterrey Institute of Technology and Higher Education)H-Index: 14
Purpose – The article aims to combine research priorities in the service domain with the emerging topic of service management for the base of the pyramid (BoP). This combination allows us to construct an agenda for service research at the BoP. Design/methodology/approach – The paper uses bibliographic methods for structuring the BoP contributions, and a literature review for the current research priorities in the service domain. Findings – First, the paper highlights the main topics in the emerg...
58 CitationsSource