Fantasy Gaming on Steroids? Contrasting Fantasy Sport Participation by Daily Fantasy Sport Participation:

Published on Dec 1, 2017in Communication and sport3.178
· DOI :10.1177/2167479516644445
Andrew C. Billings33
Estimated H-index: 33
(UA: University of Alabama),
Brody J. Ruihley4
Estimated H-index: 4
(UC: University of Cincinnati),
Yiyi Yang5
Estimated H-index: 5
(UA: University of Alabama)
Sources
Abstract
The fantasy sport industry has grown rapidly in the past decade, now boasting 56 million participants in North America alone. More recently, the ascent of fantasy sport appears directly attributabl...
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References20
Newest
#1S. Shyam Sundar (PSU: Pennsylvania State University)H-Index: 67
#2Anthony M. Limperos (UK: University of Kentucky)H-Index: 11
This article responds to recent calls for conceptual and methodological refinement, issued by uses-and-gratifications scholars (Rubin, 2009; Ruggiero, 2000), for studying emergent media. Noting that studies on the uses of the Internet have generated a list of gratifications that are remarkably similar to those obtained from older media, it identifies two measurement artifacts—(1) measures designed for older media are used to capture gratifications from newer media; and (2) gratifications are con...
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#1Brody J. Ruihley (UC: University of Cincinnati)H-Index: 9
#2Andrew C. Billings (UA: University of Alabama)H-Index: 5
Understanding gender differences in fantasy sport consumption involves in-depth assessment of personal attributes, consumption, sport fandom, and motivations to participate. The study addresses the area of gender and fantasy sport, examining motivation and consumption behaviors of men and women concerning this activity. In this research, a total of 530 men and women fantasy sport users were surveyed about their media consumption and overall motivations for participating. Results indicated men co...
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#1Seunghwan Lee (University of Texas at Austin)H-Index: 7
#2Won Jae Seo (University of Texas at Austin)H-Index: 6
Last. B. Christine Green (University of Texas at Austin)H-Index: 28
view all 3 authors...
Abstract The purpose of this study was to identify key motives for fantasy sport consumption and to develop a valid, reliable scale to measure these motives. A pool of 49 potential items was drawn from the literature and a qualitative study of participants (N=98). The identified items were subjected to exploratory factor analysis (EFA) (N=283) and confirmatory factor analysis (CFA) (N=376) in consecutive studies. The instrument consists of 36 items representing 12 dimensions of fantasy sport mot...
Source
#1Andrew C. Billings (UA: University of Alabama)H-Index: 33
#2Brody J. Ruihley (UC: University of Cincinnati)H-Index: 9
This study compares the tendencies and motivations of the traditional sport fan (who consumes sport to see if his or her favorite teams/players are victorious) and the relatively newer fantasy sport fan (who consumes with the added variable of wanting to see certain players do well in order to secure personal fantasy team victories). A total of 1,261 traditional and fantasy sport consumers were surveyed, with results indicating that fantasy sport users had elevated levels of enjoyment, entertain...
Source
#1Jeremy LeeH-Index: 1
#2Brody J. RuihleyH-Index: 9
Last. Andrew C. BillingsH-Index: 33
view all 4 authors...
An estimated 35 million people in North America participated in fantasy sport in 2011. This study examines how participation levels in fantasy football affect team identification, team loyalty, fandom of the National Football League (NFL ), and consumer behavior. Survey results indicate higher fantasy participation levels leading to higher team identification, higher team loyalty, and higher fandom, where fandom of the NFL is higher than team identification. Other results show higher levels of f...
Source
#1Natalie A. Brown (UA: University of Alabama)H-Index: 8
#2Andrew C. Billings (UA: University of Alabama)H-Index: 33
Last. Brody J. Ruihley (UC: University of Cincinnati)H-Index: 9
view all 3 authors...
A total of 529 respondents who had participated in fantasy sport in the past year completed a survey regarding their media consumption habits and motivations for play. Significant age divides were uncovered between players who were younger than age 35 as opposed to respondents who were 35 and older. Overall, younger participants consumed 4.2 more hours of sports media content per week and were more likely to participate in fantasy sport because of entertainment, enjoyment, and surveillance desir...
Source
#1Adam Karg (Deakin University)H-Index: 12
#2Heath McDonald (Deakin University)H-Index: 22
Most sporting codes encourage participation in fantasy sport, even though few earn revenue directly from it. There is a lack of empirical evidence to determine whether this is good practice for although fantasy sport can increase consumer involvement and education, it may also compete with other forms of sport consumption for a consumer's limited resources. This paper begins to address the question of whether fantasy sport competes with, or complements other forms of sport consumption by compari...
Source
#1Woo Young Lee (UCM: University of Central Missouri)H-Index: 5
#2Dae Hee Kwak (UM: University of Michigan)H-Index: 16
Last. Kimberly S. Miloch (Texas Woman's University)H-Index: 3
view all 5 authors...
Although 30 million individuals are engaged in fantasy sports games in the United States, little is known about the personality, attitudes, and intentions of fantasy sports game participants. This study (N = 244) explored the role of gender, sensation seeking (SS), locus of control (LOC), and need for cognition (NFC) in predicting attitudes and intentions relative to participating in fantasy football league. A domain-specific construct (e.g., perceived football knowledge: PK) was employed as a m...
Source
The contemporary sport fan has the ability to consume spectator sport through several means including event attendance, television and radio broadcasts, print publications, and Internet applications. Recently, an ancillary sport service, termed fantasy sports, has become one of the most popular activities among sport fans. As a result, the business of fantasy sports is booming. This study examined motivational dimensions underlying fantasy football participation from a Uses and Gratifications pe...
Source
#1Brody J. Ruihley (UC: University of Cincinnati)H-Index: 9
#2Robin Hardin (UT: University of Tennessee)H-Index: 10
This research examined the motivation aspects of a large and growing phenomenon that is fantasy sport. Through the lens of the uses and gratifications approach and using mixed methods research, motivations of the fantasy sport user were analysed. Qualitative online focus groups and a quantitative survey were administered to develop, validate, and explore fantasy sport motivations. The results revealed the top three motivating factors as fanship, competition, and social sport and the bottom three...
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Cited By10
Newest
#1Sahil Shah (UM: University of Michigan)
#2Andrei S. Markovits (UM: University of Michigan)H-Index: 17
Last. Margot Douillet (UM: University of Michigan)
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By analyzing the responses of 1075 fantasy sports players, the paper highlights the differences among players of the four leading North American team sports of football, baseball, basketball, and hockey. Motivations for participation vary in each of these sports. Whereas the study confirms that fantasy football is the most prominent among the four, it also highlights key characteristics that define fantasy baseball, basketball, and hockey players. In particular, the study demonstrates that for f...
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#1Brody J. Ruihley (Miami University)H-Index: 4
#2Andrew C. Billings (UA: University of Alabama)H-Index: 33
Last. Nick Buzzelli (UA: University of Alabama)
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The fantasy sport industry has seen tremendous changes in the past five years, thanks in large part to increased participation, media acceptance, easing of legal pressure, and the proliferation of ...
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#1Stephen L. Shapiro (USC: University of South Carolina)H-Index: 15
#2Joris Drayer (TU: Temple University)H-Index: 16
Last. Brendan Dwyer (VCU: Virginia Commonwealth University)H-Index: 12
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Abstract According to psychological reactance theory (PRT), when an individual’s freedom is threatened or eliminated, a state of reactance will occur in an attempt to have the freedom restored. Consumer reactance to firm marketing strategies and governmental restrictions have been examined in a variety of contexts. However, an examination of consumer reactance regarding participation in sport gaming activities, such as daily fantasy sport and sport gambling is non-existent. Two studies were deve...
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#1Wonseok (Eric) Jang (SKKU: Sungkyunkwan University)H-Index: 10
#2Dae Hee Kwak (UM: University of Michigan)H-Index: 16
Last. Yong Jae Ko (UF: University of Florida)H-Index: 29
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ABSTRACTResearch questions: Using an experimental design, this study simulated a drafting task to examine whether a user’s involvement with fantasy sports (FS), different types of goal-framing, and competitiveness trait determine his/her amount of energy and performance in the subsequent self-control behavior after completing the drafting task.Research method: Two experiments were employed, and participants (n = 341) completed a Fantasy Sports Draft Task (FSD-T) that was developed for this study...
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#1Brendan Dwyer (VCU: Virginia Commonwealth University)H-Index: 12
#2Ben Larkin (Merrimack College)H-Index: 2
Last. Chad Goebert (VCU: Virginia Commonwealth University)H-Index: 2
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Traditional team fandom is a vital component of contemporary spectator sport marketing and communication. However, fantasy sport has recently emerged as a potential threat to team fandom, particula...
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#1Brendan Dwyer (VCU: Virginia Commonwealth University)H-Index: 12
#2Joris Drayer (TU: Temple University)H-Index: 16
Last. Stephen L. Shapiro (USC: University of South Carolina)H-Index: 15
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Following a mega-advertising blitz in the late summer of 2015, daily fantasy sports (DFSs) entered a maturing fantasy sports market as a new, highly accessible, and potentially lucrative alternativ...
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Apr 21, 2018 in CHI (Human Factors in Computing Systems)
#1Samantha Jaroszewski (Yahoo!)H-Index: 1
#2Danielle Lottridge (Yahoo!)H-Index: 16
Last. Katie Quehl (Yahoo!)H-Index: 4
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As non-binary genders become increasingly prevalent, researchers face decisions in how to collect, analyze and interpret research participants' genders. We present two case studies on surveys with thousands of respondents, of which hundreds reported gender as something other than simply women or men. First, Tumblr, a blogging platform, resulted in a rich set of gender identities with very few aggressive or resistive responses; the second case study, online Fantasy Football, yielded opposite prop...
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#1Brent A. Evans (GC: Georgia College & State University)H-Index: 3
#2Justin Roush (GC: Georgia College & State University)H-Index: 1
Last. Adam Hornby (ISU: Idaho State University)H-Index: 1
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Using hand-collected data from DraftKings.com, a major daily fantasy sports website, we analyze draft selections of thousands of participants in daily fantasy basketball (DFB). In our study, the first thorough examination of DFB, we show that DFB is a game in which skill is necessary for success. Using econometric analysis, we find that winning participants utilize different strategies than losing participants; for example, winning participants more frequently select NBA rookies and internationa...
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#1Lia Nower (RU: Rutgers University)H-Index: 24
#2Kyle R. Caler (RU: Rutgers University)H-Index: 5
Last. Alex Blaszczynski (USYD: University of Sydney)H-Index: 75
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Studies point to a relationship between fantasy sports/daily fantasy sports (DFS) play and gambling behavior. However, little is known about the nature of those relationships, particularly regarding the development of gambling problems. This study investigates the nature, frequency, and preferences of gambling behavior as well as problem gambling severity and comorbid conditions among DFS players. Data were collected from an epidemiologic survey of 3634 New Jersey residents on gambling and leisu...
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