Spreading love through fan page liking: A perspective on small scale entrepreneurs
Abstract
Growing popularity of Facebook has made it a value-adding marketing channel for the small and medium sized businesses. As a marketing medium characterized by low cost and minimum risk it attracts small scale entrepreneurs to utilize this new platform i.e. brand fan page of Facebook as a business communication tool for reaching out to customers. Considering the significance of Facebook as social media marketing platform for businesses and the...
Paper Details
Title
Spreading love through fan page liking: A perspective on small scale entrepreneurs
Published Date
Jan 1, 2016
Journal
Volume
54
Pages
257 - 270
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Notes
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