Fashioning the feminine self in “prosumer capitalism”: Women's work and the transnational reselling of Western luxury online

Through ethnography and interviews, this article examines the social media–based transnational reselling of Western luxury by Chinese women through the lens of gendered transnational prosumption. Linking prosumption to debates on the feminization of labor, it analyzes the paradoxical implications that neoliberal global capitalism's demand for more agentive and participatory prosuming female subjects have for international feminist politics....