The Influence of Task Difficulty on Context Effect - Compromise and Attraction Effects
Abstract
Research in psychology finds strong context effects in consumer behavior and help consumer make up their mind from choice set when none of each option better than the others in all aspects. Context effect signifies that when evaluating a focal option, individuals take into consideration characteristics of other comparative alternatives rather than only the features of that focal alternative, complicating the decision-making process. The...
Paper Details
Title
The Influence of Task Difficulty on Context Effect - Compromise and Attraction Effects
Published Date
Apr 2, 2016
Journal
Volume
36
Issue
3
Pages
392 - 409
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History