The Relationship between Retail Price Promotions and Regular Price Purchases
Abstract
Retailers offer temporary price promotions to attract shoppers to stores and encourage them to purchase regular price merchandise. Existing research has found little evidence that price promotions affect regular price sales, possibly because published studies have not directly examined individual purchase baskets to determine if shoppers buying promoted items also purchase regular price items. The authors match actual purchases of individual...
Paper Details
Title
The Relationship between Retail Price Promotions and Regular Price Purchases
Published Date
Oct 1, 1995
Journal
Volume
59
Issue
4
Pages
83 - 90
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