"SOME GOOD CLEAN FUN" - HUMOR IN AN ADVERTISING AGENCY.

This article presents a study on the use of organizational humor and how it relates to a company's image. The researcher observed an advertising agency, Keys, that used email lists to relay and gather information from consumers. The study looks at the way the humor was structured within the firm. Some of the emails that were sent that were considered the most funny were the ones that used humor that depicted extreme situations about life in...