Evaluating the Relationships among Attitude toward Business, Product Satisfaction, Experience, and Search Effort
Abstract
A simple structural model relating attitudes toward business to product satisfaction, experience in shopping, and search effort is proposed and tested by use of confirmatory factor analysis (COFAMM) and the LISREL model. The fact that the basic hypotheses of the model are supported suggests a positive relation between business attitude and product satisfaction and a negative one between business attitude and information search. The LISREL model...
Paper Details
Title
Evaluating the Relationships among Attitude toward Business, Product Satisfaction, Experience, and Search Effort
Published Date
Aug 1, 1979
Volume
16
Issue
3
Pages
394 - 400
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