An Empirical Study on Factors Influencing Consumers' Initial Trust in Wearable Commerce
Volume: 56, Issue: 1, Pages: 79 - 85
Published: Dec 7, 2015
Abstract
This paper focuses on the factors influencing consumers' initial trust in wearable commerce. Specifically, a conceptual model for wearable commerce is created and hypotheses are developed to study the initial trust. Through a survey of 266 valid questionnaires, we carry out an empirical analysis via Structure Equation Modeling method. The results show that five proposed factors (privacy concern, trust propensity, performance expectancy,...
Paper Details
Title
An Empirical Study on Factors Influencing Consumers' Initial Trust in Wearable Commerce
Published Date
Dec 7, 2015
Volume
56
Issue
1
Pages
79 - 85
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