Impulse Buying
Abstract
This article reviews extant literature in the field of impulse buying. This review has been undertaken with a specific focus on understanding the phenomenon of ‘impulse buying’ and the factors that work towards motivating impulsive action in perspective of buying. Starting with a historical overview that provides genesis of this thought, the review moves into analysis of current definitions of ‘impulse buy-ing’. After providing a thorough...
Paper Details
Title
Impulse Buying
Published Date
Dec 23, 2010
Journal
Volume
12
Issue
1
Pages
145 - 157
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Notes
History