Using Cultural Products and Cultural Landscapes to Promotion Globalization of Cultural and Creative Ceramics Industry in Yingge

We investigate whether the Yingge Wares brand with marketing elements which include the quality of cultural products, cultural landscapes, and strategic alliances, affects the globalization and cultural consumption of the Yingge Ceramics Museum through brand value and place identity of customer recognition and attitude. The empirical results show that methods are provided for promotion through strategic alliance. Amongst, successful cooperation...