How Business Customers Judge Solutions: Solution Quality and Value in Use

Volume: 80, Issue: 3, Pages: 96 - 120
Published: May 1, 2016
Abstract
Many manufacturers look to business solutions to provide growth; however, success is far from guaranteed, and it is unclear how such solutions can create superior perceived value. This article explores what constitutes value for customers from solutions over time—conceptualized as “value in use”—and how this arises from quality perceptions of the solution's components. The authors develop a framework for solution quality and value in use through...
Paper Details
Title
How Business Customers Judge Solutions: Solution Quality and Value in Use
Published Date
May 1, 2016
Volume
80
Issue
3
Pages
96 - 120
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