Consumer Psychology Towards Corporate Social Initiatives: An Empirical Investigation
Abstract
Gradually, the world is recognizing the role of corporate responsibility towards society. Accordingly, there is a shift towards socially responsible behaviour around the world. This study attempted to address the question, whether social initiatives undertaken by a company influence the consumers' attitude towards it. For the said purpose, an empirical study was conducted to examine the impact of a company's CSR initiatives on consumers' trust...
Paper Details
Title
Consumer Psychology Towards Corporate Social Initiatives: An Empirical Investigation
Published Date
Mar 1, 2016
Volume
9
Issue
3
Pages
32 - 32
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