Motivation Factors of Consumers’ Food Choice
Abstract
Consumer perception of food products is a very complex phenomenon that is influenced by a wide range of characteristics. The major motivation for food science and nutrition should be sensual features, cost/price balance, and consumer health (sufficient/balanced nutrition). However, there are important differences between theory and reality. Food choice is a complex process influenced by a number of factors related to the product, the consumer,...
Paper Details
Title
Motivation Factors of Consumers’ Food Choice
Published Date
Jan 1, 2016
Journal
Volume
07
Issue
03
Pages
149 - 154
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